Donor Appreciation Book
A custom donor book created to show donors the real impact of the programs they helped support.
- Objective
- Help donors feel personally connected to the programs they support by combining storytelling and meaningful data to showcase the real impact of their generosity.
- Audience
- Major donors
- My Role
- Research, writing, and design.
- Approach
- Built around individual stories and anchored by hard numbers, so the gratitude could come through the specifics.
- Outcome
- Donors felt a stronger sense of connection to the school and the impact their support was making.